Shenandoah Valley Conservancy
A land trust dedicated to preserving the Shenandoah Valley's natural beauty, farmland, and heritage.
Logo design
Brand identity
Web design
Print design
Digital Ad Campaign
Shenandoah Valley Conservancy was undergoing an organizational transformation from a local land trust to a modern conservation organization. The project established a cohesive brand and communications system that extended across the website, fundraising campaigns, annual reports, digital advertising, and ongoing marketing materials, creating a consistent experience across every audience touchpoint.
Brand Strategy
Our strategy for the Shenandoah Valley Conservation Partnership focused on maintaining the organization's rich legacy while infusing a modern, innovative approach. The goal was to reflect the depth of their expertise and passion for land protection while ensuring the brand feels forward-thinking, approachable, and grounded in its powerful connection to the Shenandoah Valley.
Design Solution
The logo features the Shenandoah Valley’s rivers, mountains, valley, and farmland, reflecting the region’s biodiversity and natural beauty. Vibrant photography showcases its rich ecosystems, while classic, easy-to-read typography ensures clarity. The result is a brand that communicates both ecological importance and the Shenandoah Valley Conservation Partnership’s expertise.
“I love the logo and overall design. The logo reflects the strong sense of places in the Valley. The bold colors and overall design channel the excitement and energy around our conservation efforts.”
Peter Hujik, Executive Director Shenandoah Valley Conservancy
