Poul's Landscaping
& Nursery
Landscaping & Nursery offers landscaping services and a wide range of plant offerings, focusing on sustainable designs, seasonal care, and high-quality craftsmanship for residential properties in the Chicago area.
Logo
Poul’s Landscaping & Nursery is a family-owned business with over 40 years of experience, specializing in custom landscape design, installation, and maintenance. Dedicated to providing personalized service, they work closely with clients to create beautiful outdoor spaces tailored to their needs.
Brand Strategy
The brand strategy focused on modernizing Poul’s Landscaping & Nursery’s identity while retaining elements of its original logo. The goal was to enhance the visual identity to reflect both its legacy and a forward-thinking approach.
Design Solution
The design solution incorporated greens inspired by garden landscapes, combined with the red from the original logo for a sense of continuity. An updated serif typeface was selected to give the brand a more refined and modern feel. This approach maintains a balance between heritage and a contemporary look, creating a refreshed visual identity that aligns with the brand’s evolving goals.
