Evolve
Evolve is a woman-owned HR consultancy helping organizations create healthier workplaces through strategic people and culture initiatives.
Brand Identity
Website
Print Materials
Ongoing creative support across reports, presentations, event materials, and marketing collateral, helping maintain a polished, cohesive brand across every client touchpoint.
Brand Strategy
Evolve Group's brand focuses on inclusivity, warmth, and community, drawing inspiration from California’s sunsets. The goal is to create a welcoming, diverse environment where people of all backgrounds feel supported. The brand is approachable and uplifting, with a focus on people-centered growth and evolution.
“Kara is, hands-down, the most talented designer I’ve ever known or worked with.”
Shannon Scharnberg, MA Ed., SPHR, CDE®, Founder/CEO + Principal, Evolve Group, Inc.
Design Solution
The logo features a wave symbolizing change and evolution, while the color palette evokes the warmth and brightness of California sunsets. The use of diverse, inclusive faces reinforces the message of unity, fostering a sense of belonging for all.