EcoKigali
EcoKigali is a city-led sustainability initiative in Kigali, Rwanda, developed through the Bloomberg Philanthropies Global Mayors Challenge. The program promotes recycling, sustainable waste management, and rainwater reuse through smart waste collection and community engagement, helping create a cleaner, greener, and more resilient city.
Brand Identity
Created a brand identity across digital and print, using icons, illustrations, and simple visuals to communicate across multiple languages.
Brand Strategy
EcoKigali’s brand strategy is modern, colorful, and approachable, designed to communicate effortlessly across languages and cultures. It emphasizes simplicity, sustainability, and community engagement, ensuring that recycling and environmental awareness are accessible to all.
Design Solution
The design for EcoKigali combines sustainability and water conservation, featuring a logo that merges a recycling symbol with a raindrop to represent both waste management and rainwater reuse. The brand includes five custom recycling icons illustrating key aspects of the recycling process, with variations available in both English and Kinyarwanda. This clean, modern design ensures clarity and accessibility, supporting EcoKigali’s mission to build a greener, more sustainable city.
“Working with Kara is such a breeze, from the early stages, where Kara comes prepared to facilitate clients towards insight and consensus, through the design phase and into final execution. Kara is efficient, timely, and responsive; she communicates clearly and thinks creatively. I always look forward to our next project together.”
— Kelly Sharp Head of Creative, Delivery Associates
