EcoKigali
EcoKigali is a city-led recycling initiative in Kigali, Rwanda, that promotes sustainable waste management and rainwater reuse, empowering communities to build a cleaner, greener future.
Brand identity
EcoKigali is a pioneering recycling initiative in Kigali, Rwanda, developed as part of the Bloomberg Philanthropies Global Mayors Challenge. Focused on sustainable waste management, the program promotes recycling and rainwater reuse to create a cleaner, greener city. By integrating smart waste collection and community engagement, EcoKigali is setting a new standard for urban sustainability in Africa.
Brand Strategy
EcoKigali’s brand strategy is modern, colorful, and approachable, designed to communicate effortlessly across languages and cultures. It emphasizes simplicity, sustainability, and community engagement, ensuring that recycling and environmental awareness are accessible to all.
Design Solution
The design for EcoKigali combines sustainability and water conservation, featuring a logo that merges a recycling symbol with a raindrop to represent both waste management and rainwater reuse. The brand includes five custom recycling icons illustrating key aspects of the recycling process, with variations available in both English and Kinyarwanda. This clean, modern design ensures clarity and accessibility, supporting EcoKigali’s mission to build a greener, more sustainable city.
“Working with Kara is such a breeze, from the early stages, where Kara comes prepared to facilitate clients towards insight and consensus, through the design phase and into final execution. Kara is efficient, timely, and responsive; she communicates clearly and thinks creatively. I always look forward to our next project together.”
— Kelly Sharp Head of Creative, Delivery Associates
